COVID-19 era Commodified Nostalgia
Are we gonna talk about how COVID-19 era neoliberal capitalism uses nostalgia like it uses the hyper-individualization and hyper-idolization of celebrities and influencers?
Dear millennials,
Us top four media conglomerates (who are people) heard (datamined you) that you all may be feeling a teeny bit traumatized by the lifelong wars, an ongoing pandemic your neoliberal governments (we paid for) have left you to become sick, disabled, and die from, and the colonial capitalist structure it’s all built upon causing endless inequities that we profited from then (and continue to now — AMONG — others)……
But —- Remember ✨OREGON TRAIL? ✨
REMEMBEr the entire 90s that can be encapsulated into Lisa Frank products, the Home Alone series, and all other sensationalized, subtlety bigoted and joke-excused material goods, TV, and movies from your far cry childhood? (Real quick, again, how old are you millennials now, 15? oh, some of you are 41…? We always forget…)
👨🏻💼Anyhoozle, Don’t think about the present. Just buy Anything. Don’t think or learn about class consciousness. Instead, continue to be good consumers, and allow us to woe you with a commodified reductive past 🤑
Til next time, if you haven’t rewatched media content from the 90s/2000s since you were a kid/teen who didn’t know better, I invite you to the shitshow(s) do so promptly.
Best,
Your Overlords
Walt Disney Company, Paramount Global, Warner Bros. Discover, & Fox Corporations